Clik here to view.
TripAdvisor charts new course for hotels with review monitor tool
Hotels may either love TripAdvisor or loathe the company, but certainly they have to pay attention to it. And, TripAdvisor has figured out a way for the lodging industry to get even more involved. In a...
View ArticleClik here to view.
Direct Holidays taking unconventional route with new review site
There is a dilemma facing many travel companies when they decide that implementing online user reviews is one of the best ways to improve their content and trigger some user interaction. European tour...
View ArticleClik here to view.
Twitter and YouTube are here to stay – get over the fear
According to Merriam Webster, the definition of fear is: “An unpleasant often strong emotion caused by anticipation or awareness of danger.” Or: “A reason for alarm”. There is a very marked and...
View ArticleClik here to view.
TripAdvisor mulls user generated content for flights
TripAdvisor‘s foray – US and now the UK- into flight metasearch appears to have triggered plenty of musing by executives and pundits alike. According to Bryan Salzburg, general manager of initiatives,...
View ArticleClik here to view.
Long Tail Travel innovations at PhoCusWright 2009
It would seem that least a couple of the innovations in this year’s list of thirty-four innovators presenting at PhoCusWright’s second Travel Innovation Summit have some application to long tail travel...
View ArticleClik here to view.
TripAdvisor finally unveils mobile version of website
TripAdvisor, considered by many one of the busiest sites to read on a desktop let alone a mobile device, has launched a version for smartphones. The user review giant officially launched the service...
View ArticleClik here to view.
TripAdvisor spoof-profiles fictional hotel, sponsored links just in case
The New York Times points out that the fictional hotel, Schrute Farms in Honesdale, Pa, can boast of hundreds of reviews on TripAdvisor. At last count there were 633. No, this is not exactly a case of...
View ArticleClik here to view.
Social media not important for 40% of holidaymakers
The power of the online crowd has little impact on almost 40% of holidaymakers according to research released today. The Mapping the Travel Mind – The Influence of Social Media study, released by...
View ArticleClik here to view.
Part Two of Two: Social media in travel 2012 – Beyond reviews
NB: This is a guest article by by Anthony Rawlins, CEO of Digital Visitor, a social media and marketing agency for travel and tourism organisations globally. Part One focused on thinking beyond reviews...
View ArticleClik here to view.
TripIt logs 5 billion miles … next stop Pluto [INFOGRAPHIC]
TripIt users were going places in 2011. The itinerary management service, owned by Concur, handled users’ trip plans to the tune of more than 5 billion miles in 2011. And, that would be the equivalent...
View ArticleClik here to view.
Why companies should not hide from bad reviews
Most of the stuff you read about negative reviews tends to be advice from marketing agencies on how to listen, react and turn dissenters into ‘brand advocates’ blah blah. But, social commerce...
View ArticleClik here to view.
TrustYou partners with TripAdvisor to monitor and analyse reviews for hotels
TrustYou is accessing the TripAdvisor hotel database via an API following a partnership enabling the reputation management specialist to track reviews content. The move means Muninch-based TrustYou can...
View ArticleClik here to view.
Tight grip: TripAdvisor maintains hold on reviews, doubling offsite views...
TripAdvisor continues to dominate the travel review game: in a little over a year, the company has effectively doubled the amount of offsite views their content receives on partner channels, going from...
View ArticleClik here to view.
How to respond to hotel reviews (hint: not too much)
NB: This is a guest article from Aaron Zwas, director of emerging technologies, Digital Marketing Works. The recent paper from Cornell’s Center for Hospitality Research has garnered much attention in...
View ArticleClik here to view.
A new name for a new concept: the TravelShark pivot
The company formerly known as Swiftrank comes back with a new name and entirely new concept. The company changed its name to TravelShark in 2011, and followed a $5 million investment back in 2011 with...
View ArticleClik here to view.
TripAdvisor Connect: Known knowns, known unknowns and unknown unknowns
In life there are some certainties, some things that are less sure and others that fall somewhere in the middle. Such meandering was captured in a volley of linguistic chaos by ex-US defence secretary...
View Article
